The roll-out of Intel’s entry into the high-end discrete GPU market has been highly anticipated by gamers and press around the world. Intel wanted a defining look and feel to represent the all-new ARC brand in the physical world. An Industrial Design language that would stand apart from the crowd of me-too Transformers-inspired products. Our Industrial Design team worked closely with Intel’s brand and marketing executives to create this crisp, powerful, and sophisticated brand look. It is designed to adapt to a broad range of global product offerings at various performance levels and price points.