Fiat asked Mixer to study and enhance the track experience for racing enthusiasts who drive the high-performance 500 Abarth. Video capture of the track experience is a growing interest for drivers who want to study their racing techniques and share their adventures. Mixer developed the complete experience for capturing and sharing video integrated with real-time car and driving data for this committed community.
Services
Eyes and Ears
We defined the specialized hardware that captures car metrics through the OBD-II port and multiple video feeds that are integrated into a layered video record of the experience. Special booms and mounts allowed for thrilling viewing angles. Microphone placement was refined to grasp the signature growl of the Abarth tuning.
On the Track + In the Paddock
Our designers researched and interviewed users at track racing sites around the country. We met with racing enthusiasts of all stripes and studied their DIY camera systems. We also took to the track ourselves to viscerally understand the excitement, sounds and feeling that our system should capture.
UX / UI
Mixer's team created the UX/UI design for a mobile app that is the nerve center of the system during driving and recording sessions. The app also allows immediate review and sharing after every lap or run.
Creating Community
A primary goal for Fiat was to deepen their relationship with the 500 Abarth community and enhance the track and performance cred of the brand. We designed a desktop community video sharing platform to allow drivers to closely study their performance and compare it to their peers in the racing community.
